Hottest New Trend: Cake Burgers?

Move over cupcakes and look out Magnolia, Mamido's in Tokyo is dishing up the latest trend in hand-held, portable cake...the cake burger.

From the outside, Mamido's Burger looks like a takeout restaurant. The menu, too, is similar to those at hamburger chains with offerings like burgers, fries, and chicken nuggets. Nevertheless, the restaurant's catchphrase "The world's first sweet fast food!" hint at something out of the ordinary.

The Mamido burger is a highlight of the menu. The "bun" is a sponge cake, the "patty" inside is chocolate cream, and the "pickles" are kiwis. The deep-fried fish burger features a banana shaped like a fish fillet in sponge cake. It is topped with "tartar sauce" which is actually fresh cream.

The side dishes are equally ingenious. The French fries look like the real thing but are actually custard cream covered in starch powder and deep-fried. Without exception, every item on the menu is a sweet of some sort.

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